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Posts tagged as “Marketing Chief”

‘Secret Power Like Women’, Unexpected Career Advice From Ford’s Marketing Chief

When she became Ford’s head of marketing in 2020, Suzy Deering didn’t know how her experience as eBay’s head of marketing or Verizon’s director of advertising, engagement, branding and integration would help her sell cars.

As he explained recently in my Electric Ladies podcast, “What I don’t understand is that my experience with Verizon, the parallel that I was entering into the wireless industry, which is at a young age. The beginning of time , (and) what I am. to see now that electrification is amazing. The similarities are amazing…. So when I look back I think (it is) the biggest thing that prepared me without me realizing it. He pointed out that the similarity with “eBay… (is) also interesting, because “when Covid hit, all the companies went into e-commerce”.

Especially with the launch of Ford’s groundbreaking, all-electric F-150 sedan, he said his past work, unexpectedly, fully qualified him to be Ford’s CMO today. “Right now, we’re really looking at the technology-like adoption process, because you’re looking at this first (of the Lightning market), who are starting to adopt.

They are culture at the time of adoption … They have high income … We get a broad foundation in different ways and races, but they are older …. So when you look at it from this early adopter perspective, it changes everything.

Here are seven career tips from my conversation with Deering:

1. Be prepared to “start from scratch” in a new company:

As Deering’s experience shows, this does not mean starting from the ground up, but applying your current experience to a new company. “Go learn from scratch and get really dirty. Like, get in there and understand from the rambling point of view. When you do that. Teacher Training Programs Are Desperately Looking for Students

He told yourself to prepare yourself for the common pitfalls of trying innovation: “You’re going to fail and you’re going to learn and then some things will work, some things won’t.”

2. Listen differently:

What often accompanies applying your skills in a new industry is humility, because you know you have a lot to learn. This humility can serve you well, Deering said, because it can make you listen more carefully, listen differently, and listen to different people and perspectives.

3. Call a “modernization” meeting:

One of the things Deering did when she started at Ford was call a weekly meeting to solicit new ideas and challenge assumptions. “I started this meeting every Friday called marketing promotion, but, honestly, it’s almost an open mic type meeting.

Bcause I have a group that comes in to them can choose a topic. (we’ll talk about it) I’ll say, ‘What do you think we’re not doing that we should be doing? Or what is stopping you from making some of the changes we need to make? This is my favorite meeting of the week… I’m not the only one, it’s many different people in the meeting. »

4. Being uncomfortable:

Deering admits it can be uncomfortable to leave a company where you have deep knowledge, but he says that’s where the growth lies. “If you’re not comfortable, then you’re not growing. And if you’re not growing, you’re not growing. If you don’t learn, you won’t progress. He also admits that “you have to be a little faster.” 카지노사이트

5 .Lose the playbook:

When launching a new product, don’t just use the existing playbook. New beginning. “And f-150, we threw everything. We threw out the whole playbook, and you can imagine the whole F-150 playbook is amazing.

Because it’s the first truck in America, right? So it’s a pretty bold statement to say, we’re going to throw this out and start over and look at these different audiences and we’re going to try something different than what we’ve had.

He also worked. Of course, 76% of F-150 light clients differ from F-150 Customs, Speaking.

Linda Zhang, sport leaders of lightlights of F-150 people are unexpected when I talked to him – Ablity checked by mobility.

6. “Don’t throw away the name”:

As a career tip, Deering insisted, “Don’t throw away the name. I think part of the challenge is that a lot of times we think that a name is what we should be looking for. And the truth is, that must be the work you want to do. Read: Macroasia to Restore Mining Operations

7. Identify good leaders (who may not be named):

He added that we can learn from all kinds of people at all levels of the organization. “Learn from the leaders around you, leaders are not people.